A SWOT analysis helps you identify things that concern or excite you about the current and desired state of your business.

Communication is now more important than ever. Plan for the future by communicating with the people that are important to your business.

What people think (about your business) is your business. Just ask a business owner who can’t pay salaries because consumers or clients decided to do business with a company that offers a similar product or service but at a higher price point. Why on earth would they do that? It’s incomprehensible, right? Well, have you asked them why? Remember, price is only one of the factors people consider before making a purchase or booking a service. Taking time to understand the people

Media management and media relations are two important functions that should be included in a comprehensive business communication strategy. Both offer a platform and opportunity to communicate important information to people that are and could be important to your business. Media management refers to the process of planning, placing and evaluating content on a business’ media platforms such as its website and its social media platforms. Media relations refers to the process