In a fast-paced and ever-changing world, many business owners spend their time making plans. If the case of small businesses, owners often also need to execute these plans, which rob them of precious time to think about the big picture.
Should you be in the position to partner with a PR agency to help you manage your internal and external communication, and events, here are five questions you should consider when evaluating the agency's proposal:
HOW CAN YOU HELP ME THINK ABOUT MY BUSINESS?
Make sure your prospective PR agency can translate your business goals into communication goals and measurable objectives, and that the agency suggests the development of a communication strategy as the starting point and foundation of your relationship. You don't want to partner with a PR agency that proposes doing work, without a clear and well-thought-through strategy.
HOW CAN YOU HELP ME ATTRACT THE RIGHT PEOPLE?
Make sure the agency can capture the essence of your brand, understand your target audience and market, and that its team can conceptualise, compile and design eye-catching and thought-provoking messages that will attract the people that are important to your business.
HOW CAN YOU HELP ME COMMUNICATE WITH PEOPLE?
Make sure the agency puts forward a comprehensive proposal that focuses on your internal and external communication requirements, and which includes the use of own-, earned-, paid- and social media platforms.
HOW CAN YOU HELP ME RELATE TO PEOPLE?
Make sure the agency demonstrates how it will build relationships with people and how it will use events and networking opportunities to engage with them.
HOW CAN YOU HELP ME PROTECT MY BUSINESS?
Make sure the agency's proposal includes the management of an issue monitoring system as well as the development of a crisis communication plan, to ensure that your business prepares for possible changes and crises and that it is can adapt to such.
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