How many times a day do people jump onto the internet to search for information that can make their lives and work easier? You’ll probably have to use Google to get to an answer.
According to the Digital 2021 April Global Statshot Report – published in partnership between Hootsuite and We Are Social — just over 60,1% of the world’s population are internet users and 55,1% are social media users. On average, people spend 6 hours and 56 minutes using the internet each day and 2 hours and 22 minutes of this is spent on social media.
Allocating business resources to digital communication should not be an after-thought. Your business needs a comprehensive communication strategy and - plan to help your staff:
1) connect with the people that are important to your business and
2) learn about issues that could impact on their (and your) success.
Your digital communication strategy and – plan should also aim to meet the needs of your stakeholders, customers and clients. If people can’t rely on others to give them information, they will look for it online. It is essential for your business to have a comprehensive online presence that include a website, an e-commerce platform and social media profiles that help people understand how you can make their lives easier.
It is also important to get exposure on relevant industry and consumer platforms. People will be more likely to visit your digital profiles and contact you, if they feel that you are recognised by people in your industry or by people like them (other consumers).
People have too much to think about and too little time to do it. If they can’t find you online, immediately, you could be losing out on opportunities to increase your reach and impact. An online presence is, in essence, the key to remaining relevant, credible and competitive.
So, what online activities should your business focus on each day?
1. Review the Google alerts you created to track mentions of your business on digital platforms.
2. Search for the most recent content that relate to the hashtags that are applicable to your business. This can help you identify potential clients or customers as well as industry news.
3. Review your social media plan for the day and adjust it based on your research.
4. Review your social media insight or analytics. Not only will it tell you what type of content people like, but it can also help you determine when the best time is to post. Adjust your social media plan accordingly to ensure that you will get maximum exposure.
5. Read relevant industry blogs and websites and identify content you can post along with your own or that you can comment on. Share some of your findings with your team if it will help them improve their work.
6. Make time to answer all queries you receive via your social media pages as well as on your website. Try and respond in less than 12 hours to help prevent people from looking for other businesses.
7. Make sure to check your social media goals to see if you are still on track. Make the necessary changes to reach your end goal.
Helping clients to establish their online presence and meeting their digital communication goals are some of the services Pronk offers. Amongst others, we can help you set up Google alerts, set up your social media channels, create relevant content for each channel and create press releases you can send to digital news platforms. To learn more, book your online introductory session or email us at info@pronk.capetown.
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